Great research
shouldn't take all day
Zola takes you from idea to publication-grade research in minutes.
One system for the whole job: deep data coverage, trustworthy answers, beautiful charts.
Great research
One system for the whole of research, from data to publication.
Everything you need to analyse economies and markets.
Everything Zola does
Central banks, statistics offices, exchanges and market feeds, ingested daily into one harmonised schema. Every series arrives clean, comparable and ready to chart, with no data wrangling.
Central banks, statistics offices, exchanges and market feeds, ingested daily into one harmonised schema. Every series arrives clean, comparable and ready to chart, with no data wrangling.
Why not the tools you already have?
A brilliant conversation isn't research.
ChatGPT / Claude
The numbers arrive with no lineage. Charts are code.
Your team's work doesn't compound into anything
It aims to please, so it agrees with your thesis
Zola
25M+ harmonised series under every answer
Check every figure and every chart's construction
An analyst with a full toolkit: screens, models, filings, live charts and more
Your team gets rigorous, evidence-backed research, and every step of it can be verified and reused.
Who uses Zola
Investment teams
PMs, analysts, economists
Cover more markets and ship more notes without another hire. A team of five produces like seven.
Research providers
boutiques, strategists, newsletter writers
Turn your research into a business under your own brand. Zola handles subscriptions and payments, with a platform fee 25% lower than Substack's.
Just here to read? Follow the analysts you rate and explore live markets, free.
Glass Box: answers you can check
Ask most AI for “real GDP per capita” and you can get a clean chart that is quietly wrong: nominal where you meant real, or a ratio in the wrong units. Zola's suite of trust mechanisms stops that happening.
units engine
Every series carries its units, and the unit algebra is checked through every step of a calculation before a number reaches you.
citations
Every number in an answer links to the exact series or document it came from, not just a page that mentions it. Click it and read the source.
open pipelines
Any chart, including the ones the AI builds, opens into its full pipeline: the series in it, each transformation applied, all of it editable.
review loop
Before you see a Deep Research report, a reviewer has tested each claim for evidence and reasoning, flagged the weak ones, and graded the report from Evidence-backed down to Needs more evidence.
anti-hallucination system
Numbers come from the data layer, not from the model's memory. Metrics Zola doesn't ingest are listed as not tracked, and charts that fail to build are dropped rather than shown wrong.
tracked changes
AI edits arrive as tracked changes you accept or reject, like edits from a colleague. You see exactly what changed before it lands.
Straight from the source
More than 25 million harmonised series from 150+ sources, growing every week.
Latest from Zola Research
Every piece was researched, charted and published in Zola.
What does an extra analyst cost?
Put a price on the time your team spends producing charts and notes.
Analysts
5
Average salary
£70k
Hours/week on research
25h
Time Zola gives back
50%
Estimated saving per year
£142k
a team of 5 producing like 7
You spend now
£284k
on research, per year
Hours freed
3,276
analyst hours, per year
Assumes a 30% employment overhead; currency conversion is approximate. Results vary by team.
We're building the world's most useful AI for economic and business questions.
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I spent years building research the slow way: pull the data, wrangle it in Excel, rebuild the chart, write the note, then format it again for the client. The tools were never built for the job, so we glued five of them together. Zola is the tool I wanted. Ask a question, get an answer that shows its working, and publish it, all in one place. If you perform analysis or produce research for a living, I would love to show you what it does.
George Farnon, founder